By Ajaya Ghosh, Lead Marketing Automation Specialist at Way.com
I’ve seen a few people comment that email marketing is a thing of the past. I will have to disagree with them all respectfully, and I’ve got a few staggering statistics to prove it.
The forecast of global email users for the year 2022 by Statista is 4.3 billion, and it is only expected to grow and reach 4.6 billion by the year 2025, which is still much larger than social media. In 2022, the number of emails sent and received per day is 333.2 billion which is expected to be 376.4 billion by the year 2025.
On average, email gives a return of $42.00 on each $1 spent on it. As many as 87% of marketers use email to disseminate their content. 81% of SMBs are still using email marketing as their primary customer acquisition channel and 80% use it for retention. The welcome and abandoned cart emails work wonders for organizations every single day, including ours. As per Statista, 49% of the customers said that they actually like to receive promotional emails.
The most important statistics of all? That 99% of email users check email on a daily basis and more than 50% of the respondents in the U.S. check their emails more than 10 times daily. According to Sales Cycle, 59% of purchase decisions are influenced by emails.
I will agree that some email marketing techniques are dead like bulk emailing. Yet email marketing is evolving every day. Anybody with a smartphone needs an email address to set up their account. To create an account on any website, an email address is needed.
If you ask me, it’s not just that email marketing is not dead, it’s more alive than ever before.