Springfield Thunderbirds receive AHL award for #WeAre413 marketing campaign, business excellence
3 min readSPRINGFIELD – The Springfield Thunderbirds were acknowledged for their company excellence in a range of departments at previous month’s AHL Crew Business Conferences. Far more than 220 representatives from the league and its 32 member golf equipment gathered in Allentown, Pa. to explore ideal tactics and innovative tips in numerous spots, together with ticket profits, company income, and promoting.
In addition, the American Hockey League also presented nine unique Staff Company Awards, which identified superlatives in a range of unique places of the organization as part of the Workforce Company Conferences.
For their season-prolonged #WeAre413 marketing campaign, the Thunderbirds firm took dwelling the league award for Internet marketing Marketing campaign of the Year. The Thunderbirds returned to the ice in 2021 following opting out of the 2020-21 shortened season. This campaign messaging’s purpose was to communicate to the satisfaction felt by each and every resident of the bigger Western Mass area, as properly as the longstanding hockey record of the city.
This marks the next time the Thunderbirds have been identified for having the Advertising Marketing campaign of the 12 months. The club also gained the award following the 2018-19 period for its #RiseUp campaign.
#WeAre413 obtained underway with the team’s return to the ice on October 16, with famous NHL broadcast voice Mike “Doc” Emrick narrating the journey the Thunderbirds and the Springfield group seasoned to get back again on the ice. The complete online video can be viewed in this article.
”We desired to create a marketing campaign that would converse to the rallying of our local community for our triumphant return to play in 2021-22,” stated Thunderbirds President Nathan Costa. “#WeAre413 showcased our fans’ enthusiasm for hockey and our players’ shared aim of bringing the Calder Cup back to Springfield. By the time the Calder Cup Finals arrived, Springfield was the center of the AHL entire world thanks to the unwavering assist of this local community. This award further more validates our belief that Springfield is one of the most effective hockey metropolitan areas in this league.”
In addition to the Promoting Campaign of the Calendar year, the Thunderbirds attained a pair of milestones in both the ticket product sales and company gross sales departments. As element of the award recognition at the Staff Organization Meetings, AHL member golf equipment that strike benchmarks pertaining to tickets marketed and corporate sponsorship income have been honored.
The ticket sales staff gained honors for reaching 600 new Entire Period Equivalents (FSEs) in the course of the 2021-22 period, wherever a person FSE equates to 1 whole year ticket offered. The company product sales section also arrived at a milestone in reaching bigger than 83 percent in Corporate Funds Renewal. The Thunderbirds also set a new crew record in complete corporate earnings through the 2021-22 period. These two thresholds had been all the much more amazing contemplating the Thunderbirds’ enterprise shut down for the shortened 2020-21 year as the group opted out of participate in amidst the uncertainty of the pandemic.
”We are so happy of all that our income teams have been ready to accomplish this season,” said Costa. “To appear back again from a lost year and still set new data for tickets and company sponsorship profits is a undertaking for which we are immensely very pleased. It was a definitely historic year for the Thunderbirds each on and off the ice, and we are not able to wait to see what is in retailer for 2022-23.”
Lovers can reserve their seats for the 2022-23 time by contacting (413) 739-Objective (4625) or going to www.SpringfieldThunderbirds.com.
