Rainbows Hospice: delivering a world-class website

We get to do the job with some magnificent businesses, but we’re also proud to perform with a wide variety of charities throughout a amount of crucial leads to. 

So, when Rainbows Hospice for Kids and Youthful Folks approached us to develop a long run-proof website to meet up with the demands of a electronic-initial encounter for personnel, assistance consumers and supporters, we obtained to work…

About the consumer

Covering the East Midlands region, Rainbows Hospice care for hundreds of households every calendar year who have a boy or girl or youthful man or woman with a serious or terminal disease. 

They provide a wide range of services which include bereavement assist, conclusion of lifestyle care, symptom management, shorter breaks and respite care with help from a group of medical professionals with expertise in children’s palliative and finish of lifestyle care. 

Their mission is to aid each and every kid and youthful man or woman in achieving their whole probable and creating recollections for their family members to treasure. 

The troubles they faced

The Rainbows web-site became a very important device for people who need its aid and also for advertising uses to elevate important resources and make community recognition, as Rainbows relies on increasing the huge bulk of their earnings from voluntary donations.

Their current internet site step by step turned unfit for purpose, dealing with technical difficulties which led to troubles when donating on-line and the present-day CMS was unsuitable for the Rainbows staff to use as it lacked overall flexibility.

This is where by we jumped in. Rainbows challenged us to create a entire world-class, user-helpful web page to meet the wants of their staff members, support buyers and supporters.

Kate Vines, Task Shipping Supervisor at Hallam stated: “Rainbows came to us with a handful of difficulties close to the user expertise on the donations website page alongside with some problems they were being obtaining processing the donations.

“The workforce at Hallam labored carefully with Rainbows to assure all requirements ended up satisfied and to give a option that not only seemed wonderful but also resolved their past concerns all around donating.

“The function is presently in its next section, the place we are creating even further improvements to the web page to add in extra functions and operation.”

What did we do?

Our objective was to develop a brilliant, participating and, of program, totally-functional internet site on WordPress CMS. 

The to start with step we took was to run discovery workshops with the Rainbows workforce to uncover their discomfort points and identify the requirements of each individual of the core audience and consumer teams. We then developed wireframes and Search engine marketing exploration to make sure the brand, consumers and search engines have been all taken into thought.

Jake Third, Handling Director at Hallam said: “I appreciate it when we deliver a terrific products for a significant lead to – our undertaking with Rainbows is a perfect example of this. We achieved customized integration with their CRM to increase operational effectiveness. We also managed to improve their cell velocity to 100 and their bounce rate declined by 16%. Well carried out to the whole staff who expertly managed this undertaking.”

Ta-da! The final results are in… 

We pleasure ourselves on having a unified tactic to deliver remarkable results to our shoppers.We observed an improvement in all parts throughout the board together with user engagement, lowering bounce costs and improving upon viewing time.

Nishil Saujani, Head of Promoting and Communications at Rainbows Hospice, claimed: “Working with Hallam has been a satisfaction. When we commenced setting up for this task in excess of a yr ago, acquiring been by the course of action before, I braced myself for a complicated twelve months in advance. Even so, Beth, Kate, Tom, Dave and the crew helped ensure every thing ran easily and the system was practically agony-no cost.”

Test out the case analyze

Do you want Hallam on your aspect?

If you have a similar obstacle in thoughts, just tell us what you want to obtain – we’ll permit you know what expertise we have in your sector and how we can enable you. 

Get in contact to organize an casual chat and understand how our experts can assist your enterprise to thrive on-line.