Nickelodeon has elevated Sabrina Caluori to government vice president and head of marketing and manufacturer strategy. She enters the purpose as Jenny Wall exits as chief marketing officer, obtaining stepped down this 7 days.
Caluori previously served as senior vice president of brand and content material technique. She will now direct on- and off-air purchaser internet marketing and information launches globally throughout the brand’s linear, digital and social platforms. She will report to Brian Robbins, president and CEO of Paramount Pics and Nickelodeon and main content material officer of kids and spouse and children content for Paramount+. She will also increase senior vice president and govt artistic director Vincent Arrico and vice president of advertising and marketing functions Sara Francis to her existing immediate experiences.
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Caluori joined Nickelodeon in August 2021 as senior vice president of brand name and information tactic, overseeing international brand approach, original programming launches, media planning, electronic and social media and advertising analytics. Previously, she served as HBO’s government vice president of marketing and digital media and worked on sequence such as “Game of Thrones” and “Euphoria.”
“Sabrina’s huge knowledge in model building and advertising and marketing world-wide franchises for linear and streaming will aid move Nickelodeon forward as its audiences and platforms continue on to mature,” Robbins mentioned. “Her generous spirit and empathetic leadership is also crucial to guiding our stellar Marketing and advertising team during this time of continued industry transformation.”
“Jenny performed an crucial role through these final a few many years of Nick’s innovative renaissance, and we are grateful to her for all the technique and imaginative eyesight she introduced to our firm,” Robbins additional.
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