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Topgolf's marketing strategies: Geoff Cottrill on what drives brand's growth

Cottrill joined the model as it started increasing just after its 2021 merger with regular golf brand name Callaway, in a offer that valued Topgolf at $2 billion. Topgolf now claims it draws about  20 million gamers per year. In accordance to Cottrill, a massive chunk of those gamers are very […]
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