Dutch company expands export branch, despite COVID-19

Sherry E. Rowe

AGF Overtoom is located in the Food items Centre in Amsterdam, the Netherlands. They’re lively on 3 fronts – wholesale, hospitality materials, and imports and exports. “Till the pandemic hit, revenue to the hotel and catering field were booming,” commences product sales manager Matthew van Gestel. “Then the COVID-19 steps have been carried out. And profits to the higher Amsterdam hospitality sector abruptly ground to a halt. That industry signifies a significant portion of our sales. It really is what created us significant. When that product sales branch went into lockdown, we experienced to make options.”

“Our doors open up for wholesale purchasers each day at 05:00. These are generally ethnic supermarkets all through the Netherlands. Having said that, our organization is dependent on providing hospitality companies from Amsterdam and surrounds. Aside from fruit and vegetables, we also provide food and non-foods goods to them,” continues Matthew.

“Our energy lies in rapidly company and flexibility. We provide seven times a week at the time ideal by the client. And we can be attained straight by phone involving 05:00 and 16:00. We have a evening change, which commences at 22:00. They put together all orders that appear in through WhatsApp, e-mail, or INONE.”  


Profits manager Matthew van Gestel is responsible for new enterprise export and hospitality sector sales.

“We’ve been accomplishing modest-scale exports for numerous a long time now. Those go to shoppers in Finland and France. They mostly get Turkish fruit and vegetables. But the wholesale enterprise and income to the lodge and catering field have been carrying out effectively. So, until finally very last 12 months there was no direct target on growing exports. On the other hand, when the coronavirus hit, our revenue declined. Of the 80% that we market to the hospitality sector, only 30% remained. That’s when you get started scratching your head,” Matthew suggests.

Final 7 days, a Turkish Tv station did a piece about AGF Overtoom:

https://www.youtube.com/enjoy?v=LwLo_i5grfs

“All the credit rating goes to the firm’s owner, Mustafa Ozdemir (photograph proper). He talked about items with me and his nephew, Kurty Ozedmir. He stated we must concentrate on exports to continue to keep the small business afloat. In this way, he managed to keep the complete group together. He didn’t have to enable people today go. The a few of us drew up a prepare.”

“It centered on exports and trying to maximize them. Now, far more than a yr afterwards, we’ve increased our turnover. Which is by way of export consumers. And we are now carrying out small business each week. That’s with organizations from not only Denmark, Finland, and Norway. But Sweden, Germany, England, and France far too,” Van Gestel describes.

AGF Overtoom will not only make everyday purchases from its Dutch and abroad companions. Its immediate imports have also been raising in current years. “We have been associates with two Turkish providers since 2014. A single provides on Mondays and the other on Thursdays. So, we can assure contemporary Turkish fruit and greens to our clients. These are either the ethnic current market or fellow suppliers. We have designed a true identify for ourselves with our Turkish imports. We now import many goods instantly from a number of international locations. And there’s light at the conclude of the tunnel once more.”


General Manager Kurty Ozedmir has 23 several years of fruit and vegetable sector practical experience.

Europe’s now relaxing its COVID-19 regulations. Exports to the hospitality market are also on the increase once more. “We have remained faithful to our clientele, even for the duration of this complicated time. We often delivered the very same overall flexibility and services. Even when the orders were being a great deal more compact. That is paying off – our clients have remained faithful to us far too. We’ve designed up a superior title in the location,” carries on Matthew. “Mention AGF Overtoom in Amsterdam, and we appear across favorably. Cooks who’ve started off operating in other places are eager to keep on with us. We are incredibly grateful for that.”

“We’re formidable and want to proceed increasing in the long run. The hotel and catering industry’s prospective clients seem great. Our wholesale things to do have ongoing to run nicely. And we’d like to continue to keep growing our exports. To understand this development, we do need to have much larger premises. We’re therefore delighted with the Amsterdam municipality’s plans. They want to restructure the Food items Heart. We have taken an possibility on a property. It is really a few situations the dimensions of our present website. For us, the expansion are unable to transpire fast sufficient,” concludes Matthew.

For additional information and facts:
Matthew van Gestel
AGF Overtoom
131 Centrale Groothandelsmarkt
1051 LJ, Amsterdam, NL                
Tel: +31 () 204 865 348
E-mail: [email protected] 
Web-site: www.agfovertoom.nl 

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