BYRON ALLEN’S ALLEN MEDIA GROUP HIRES MATTHEW LIPSON AS EXECUTIVE VICE PRESIDENT OF MARKETING FOR DIGITAL PLATFORMS AND CONTENT4 min read
Business Veteran to Oversee Marketing and Electronic Tactic for All Allen Media Team Streaming Information
LOS ANGELES, Could 25, 2022 /PRNewswire/ — Byron Allen’s Allen Media Team (AMG) proudly announces the hiring of Matthew Lipson to the new situation of Executive Vice President of Marketing and advertising for Electronic Platforms and Material. In this new situation, Lipson will oversee promoting tactics, innovative improvement, social media, paid out media, and optimization for all AMG electronic television networks, motion shots, information, and digital streaming platforms, which includes Athletics.Tv, theGrio, HBCU GO, and Comedy.Television set, as well as AMG‘s electronic distribution division for films, Freestyle Electronic Media. Lipson is dependent at the AMG headquarters in Los Angeles.
Matthew Lipson not long ago served as Government Vice President, Marketing and Digital at 101 Studios and Sports Illustrated Studios the place he oversaw internet marketing and electronic strategy for all movie, television, and audio releases. Prior to that, Lipson served as Senior Vice President, Electronic Promoting at Open up Street Movies and the NBC/Common specialty-movie division, Emphasis Attributes. Prior to that, Lipson was Vice President, Client Strategy at planet-renowned advertising and marketing and advertising company Large Spaceship, wherever he led technique and customer engagement and oversaw award-winning marketing and electronic campaigns for worldwide manufacturers these types of as: Chobani, BMW, Hewlett-Packard, SONOS and Crayola. Matthew has a bachelor’s diploma from Colgate College.
“Veteran marketing govt Matthew Lipson is an integral and hugely-important addition to our Allen Media Team spouse and children,” reported Byron Allen, Founder, Chairman, and CEO of Allen Media Group. “Matt’s extensive digital advertising experience tends to make him the great government staff chief as we proceed to develop our digital footprint across all our Allen Media Team streaming platforms and positioning us to maximize our new world-wide partnership with Google.”
“I’m really fired up to sign up for the Allen Media Group team as Byron Allen carries on to increase his previously sizeable investments in digital goods, systems, content, and direct-to-consumer platforms,” reported Matthew Lipson, Allen Media Group’s Executive Vice President of Internet marketing for Digital Platforms and Content material.
About Allen Media Group / Amusement Studios
Chairman and CEO Byron Allen founded Allen Media Group/Entertainment Studios in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Atlanta, and Charleston, SC. Allen Media Team owns 27 ABC-NBC-CBS-FOX community affiliate broadcast tv stations in 21 U.S. marketplaces and twelve 24-hour Hd television networks serving nearly 220 million subscribers: THE Climate CHANNEL, THE Climate CHANNEL EN ESPAÑOL, PETS.Television, COMEDY.Tv, RECIPE.Television, Cars and trucks.Television set, ES.Tv set, MYDESTINATION.Television set, JUSTICE CENTRAL.Tv, THEGRIO.Tv set, THIS Tv, and PATTRN. Allen Media Group also owns free of charge-streaming platforms THE GRIO, HBCU GO, Athletics.Television, and Regional NOW, the free of charge-streaming AVOD support driven by THE Weather CHANNEL and content material partners, which provides serious-time, hyper-community information, climate, targeted traffic, sports, and life-style facts. Allen Media Group also produces, distributes, and sells promoting for 68 tv programs, building it 1 of the most significant unbiased producers/distributors of initially-run syndicated television programming for broadcast tv stations. Allen Media Team International Television continues to extend its corporate branding and articles all around the world. It presently has lively license agreements and programming in South Africa, The United Arab Emirates, Australia, The Bahamas, Canada and New Zealand. With a library of around 5,000 hrs of owned content throughout multiple genres, Allen Media Group offers online video content material to broadcast tv stations, cable television networks, mobile products, and multimedia electronic. Our mission is to deliver excellent programming to our viewers, on the net buyers, and Fortune 500 marketing partners.
Entertainment Studios Movement Pictures is a complete-assistance, theatrical movement image distribution enterprise specializing in wide release business material. ESMP released 2017’s greatest-grossing impartial motion picture, the shark thriller 47 METERS DOWN, which grossed about $44.3 million. In 2018, ESMP also introduced the critically-acclaimed and commercially successful Western HOSTILES, the historic mystery-thriller CHAPPAQUIDDICK and the sequel to 47 METERS DOWN, 47 METERS DOWN: UNCAGED. The electronic distribution unit of Leisure Studios Motion Photographs, Freestyle Electronic Media, is a premiere multi-system distributor with direct partnerships across all significant cable, electronic and streaming platforms. Capitalizing on a sturdy infrastructure, verified keep track of record and a veteran income crew, Freestyle Electronic Media is a legitimate house for unbiased movies.
In 2016, Allen Media Group purchased The Grio, a highly-rated electronic video-centric information local community system devoted to furnishing African-Us residents with persuasive stories and perspectives at present underrepresented in current countrywide news retailers. The Grio features aggregated and original video clip deals, information content articles and belief pieces on subjects that contain breaking news, politics, health, organization and enjoyment. Initially launched in 2009, the platform was then acquired by NBC News in 2010. The electronic system continues to be targeted on curating remarkable digital content material and at this time has far more than 100 million annual visitors.
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