Boost Your Small Business Marketing: Top 3 Mailchimp Alternatives

Whether you’re a new or well-established small business in the industry, you may be familiar with Mailchimp. The platform is well known amongst marketers for being a tried and tested means to engage with email marketing, but there are now other alternatives with more robust features worth considering.

Before we take a look at some of the best Mailchimp alternatives, let’s explore what Mailchimp itself has to offer. 

Mailchimp Email Marketing Tool

Specifically made for email marketing, Mailchimp has various features, from analytics to data integration with other apps like Instagram. 

Here is a more thorough breakdown of Mailchimp’s features:

• Pricing
  • Standard: Up to 900,000 emails a month, 500 to 100,000 contacts
  • Premium: Up to 150,000 emails a month, 10,000 to 250,000+ contacts
• Ease of use

For those who are new to the app, Mailchimp offers a demo version where you can first try out their features. The app can also be easily integrated with other popular social media platforms such as Instagram. 

Here are the top features offered by Mailchimp for email marketing:

• Sign-up Forms
• Multiple Campaigns
• Personalized Email Copies
• Scheduling Emails
• Analytics

Mailchimp has built-in analytics and reporting tools that can help businesses with tracking important data. Aside from this, Mailchimp users also report a 25% return on investment with a 99% delivery rate. 

Mailchimp Alternatives

Now, if you need more affordable pricing, better automation, or advanced customization, here are some Mailchimp alternatives you should consider:

1. PosterMyWall

Commonly known as one of the top design tools in the market, PosterMyWall now offers a simple and easy-to-use email marketing that’s great for small businesses. Not only that, PosterMyWall also allows users access to various other useful marketing tools, such as an AI writer and a collaboration feature.

Here is a more thorough breakdown of PosterMyWall’s features:

• Pricing
  • Free: 3,330+ email templates
  • Premium: 3,330+ email templates, Run email campaigns, signup forms, team collaboration tools, 1 brand kit, content planner
  • Premium Plus: 3,330+ email templates, run email campaigns, signup forms, team collaboration tools, unlimited brand kit, content planner, custom email addresses, email subjects with AI writer
• Ease of use

PosterMyWall is an easy-to-use email marketing software that’s often recommended to both beginners and experienced marketers alike. The interface is simple to navigate, and the site also offers free video and blog tutorials.

Here are the top features offered by PosterMyWall for email marketing:

• Sign-up Forms
• Multiple Campaigns
• Personalized Email Copies
• Scheduling Emails
• Analytics

PosterMyWall offers a wide range of performance insights from track opens to managing your subscriber list. This feature is very useful for small businesses to track important information like open rates and click rates.

2. Brevo

Brevo is another alternative to Mailchimp where users can get a comprehensive data tool as well as an automated chatbot. 

Here is a more thorough breakdown of Brevo’s features:

• Pricing

• Free: 300 emails a day, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns
• Starter: 5,000 emails a month, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns
• Business: 5,000 emails a month, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns, plus access to extra features like marketing users, landing pages, and push notifications.
• Ease of use

For those who are already familiar with email marketing tools, Brevo uses a similar dashboard interface that’s fairly easy to navigate.

Here are the top features offered by Brevo for email marketing:

• Sign-up Forms
• Multiple Campaigns
• Personalized Email Copies
• Scheduling Emails
• Analytics

Brevo boasts a 99% delivery rate that ensures your emails won’t get stuck in spam folders. Additionally, users can track essential data like conversion rates, which can be accessed directly from the app’s dashboard. 

3. Constant Contact

Constant Contact is a simpler version of Mailchimp that can be customizable depending on the size of your business.

Here is a more thorough breakdown of Constant Contact’s features:

• Pricing
  • Lite: drag & drop email templates, brand kit, polls & surveys, reach and engagement reporting
  • Standard:  drag & drop email templates, brand kit, polls & surveys, reach and engagement reporting, AI content recommendations, scheduled email sends, subject line personalization.
  • Premium: drag & drop email templates, brand kit, polls & surveys, reach and engagement reporting, AI content recommendations, scheduled email sends, dynamic content in email, engagement heat map

• Ease of use

Depending on the size of your small business, Constant Contact offers a wide variety of features that can help you get started fast and easy. Not only that, but the app also offers help from marketing advisers.

Here are the top features offered by Brevo for email marketing:

• Sign-up Forms
• Personalized Email Copies
• Scheduling Emails
• Analytics

Constant Contact comes with email tracking software that can be useful for rolling out email content and improving productivity. Through the app, users can generate engagement reports, campaign comparisons, click-tracking heat maps, and click segmentation.

Ready to Kickstart Your Email Marketing?

While Mailchimp remains a useful email marketing tool, it’s also well worth exploring other alternatives if you’re looking to get a feel for other great features. Email marketing tools are not exactly a one-size-fits-all solution, so it’s always best to see which software can get you your money’s worth, depending on your needs. If you need something even better, upgrade your email marketing strategy and explore your options today!