AMC Networks Bolsters Performance Marketing Team With Promotion & New Hire
Special: AMC Networks is strengthening its effectiveness advertising workforce, marketing Sylvia George to EVP of the team, and incorporating former Audacy, Showtime and MTV exec Brian Swarth as Senior Vice President of Subscriber Engagement and Product Advertising and marketing.
George, who was promoted to EVP from her past SVP function, stories to Miquel Penella, president of streaming solutions for AMC Networks, and Swarth reviews to George.
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The AMC Networks general performance promoting team supports the company’s specific streaming products and services, which at present serve more than 9 million prospects throughout AMC+, Acorn Television, Shudder, Sundance Now, ALLBLK and the newly obtained anime streaming company, HIDIVE. The group’s goal is to be among 20 and 25 million total streaming subscribers by the end of 2025.
“Performance internet marketing is a significant perform as we search for to continue to increase our portfolio of focused streaming services and prolong our place as the globally leader in specific streaming,” Penella reported. “I have labored with Sylvia for many years and she is a talented, artistic and highly analytical executive who is the best chief for this really critical workforce. We are delighted to recognize her contributions with this promotion and to welcome Brian as a new member of our group. He has an intensive history of function and achievement in this region with some pretty proven manufacturers and we glance forward to his contributions as he applies his abilities and working experience to our fast-increasing qualified streaming enterprise.”
Right before moving to operate overall performance internet marketing, George served as basic manager of UMC (now ALLBLK) from 2018 to 2020. Prior to that she was president of U.S. distribution for RLJ Leisure, which was afterwards ordered by AMC Networks. In this purpose she managed distribution, revenue and advertising throughout the Acorn Tv, ALLBLK and RLJE Films corporations. Prior to her position with RLJE, she oversaw revenue and advertising for Acorn Media prior to its order by RLJE.
Swarth was most a short while ago head of podcast marketing for Audacy’s podcast division, which includes Cadence13 and Pineapple Street Studios, and earlier invested much more than a decade with Showtime and MTV in senior digital internet marketing and functions roles. Swarth commenced his occupation in interactive advertising at Warner Bros.
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