4 Ways To Build Your Own Content Marketing Dashboard

Table of Contents

Make the correct content material dashboard for the appropriate audience

In advance of you dive into building your dashboard, feel about who needs to know what.

Although content marketers will need to have to:

A CMO will as a substitute need to have to:

Really don’t get me improper. Information marketers worthy of their salt will have oversight of the similar metrics that CMOs do.

But in contrast to them, they’ll need to have to know the finer particulars of content material overall performance too.

CMOs and Execs will be additional targeted on in which they will need to allocate useful resource and spending plan to improve income.

So in shorter: unique audiences need to have distinct metrics, have to have distinctive dashboards.

Pipeline conversion charges
Certified prospects (MQL, SQL)
Site visitors by resource/channel
Typical session length
Bounce price
Sessions
Material to product CTRs
Social media engagement (likes, responses, impressions, shares and many others.)
One way links
Sentiment/content reactions
Written content kind/size
Evergreen scores

When creating your material internet marketing dashboard, pick your OKRs properly.

Feel about your overarching objective, and decide on only the most related metrics to assistance you realize that.

Setting up your dashboard about your targets is the only way to steer clear of evaluation paralysis, and preserve clarity of perception.