New Quantcast Platform Delivers Advertising & Marketing Results at Scale

Impressive AI and Device Understanding Technological know-how Provides Advertising and marketing and Internet marketing Success and Overall performance at Scale

SAN FRANCISCO, CA—March 3, 2021: Quantcast, a international promoting technologies company, nowadays unveiled the Quantcast System at its Virtual NOVA event, “Advertising in 2021 and Over and above.” With the marketing sector at a essential juncture, the Quantcast Platform equalizes marketing on the open up internet. This new and progressive, intelligent viewers system run by the company’s patented AI and device finding out motor, Ara™, empowers brand names, companies and publishers to know and grow their audiences by reaching the correct individual at the ideal time.   

Drawing on data from a lot more than 100M on the web destinations, the Quantcast System operates on a single of the world’s largest unique authentic-time knowledge sets, offering clever audience insights, promotion overall performance and benefits at scale. With buyer privateness and consent created in, the Quantcast Platform allows firms to thrive in a privateness-first globe and obtain time savings, price efficiencies, further insights and outstanding enterprise outcomes. 

“As champions of a free of charge and open up web, we believe that in leveling the taking part in subject for brands, organizations and publishers and getting rid of the pros currently wielded by the walled gardens,” mentioned Konrad Feldman, co-founder and CEO of Quantcast. “We are bringing with each other our engineering management in measurement and insights, programmatic promotion, privacy and consent administration into a one unified, straightforward-to-use system to provide the wants of our clients around the planet, and to profit the open world-wide-web.” 

Proven Impact for Models, Companies and Publishers 

“Quantcast has been a useful partner of Equifax in modern several years, continuously providing excellent effects for our strategies. With their one of a kind details and modeling, they’ve earned the place as the leading performing lover for us,” commented Joella Duncan, Director of Media Technique for Equifax World-wide Purchaser Methods. “We’ve been able to quickly optimize into important audiences who get our goods.” 

“Quantcast has been a strategic lover of numerous of our consumers at Dentsu Media. Across numerous campaigns and client groups, we’ve uncovered that by leveraging Quantcast’s facts and the platform’s sophisticated AI engineering, we can effectively discover predictive audiences who are far more likely to choose the ideal campaign action,’ stated Jason Crawford, VP of Screen Media at Dentsu Media. “Additionally our teams come across the viewers and campaign general performance insights supplied by Quantcast are a must have to our clients’ success. In an significantly intricate facts and media ecosystem, we look forward to continuing to spouse with Quantcast in 2021 and beyond.” 

“Through Quantcast insights, Forbes is driving genuine benefit and functionality in new parts and influencing our clients’ general media approaches, finally driving new income and deeper partnerships for Forbes,” extra Alyson Williams, senior vice president Digital Functions and Method at Forbes.  

Ara, an AI and equipment mastering engine, delivers precision and general performance 

Ara creates exceptional predictive designs that interpret dwell details to provide an up to-the-second comprehension of viewers insights and behaviors. It queries a trillion knowledge factors to provide specific insights in a extremely intuitive, interactive, and instantaneous knowledge. Ara quickly adjusts 1000’s of parameters to travel the greatest final result for just about every advertisement.  Essentially, Ara frees up marketers’ time to delve into viewers psychographics, examine strategies with intuitive visualizations, and experiment with new audiences, creatives and marketing campaign tactics.  

Data diversity to push audience intelligence 

In addition to the details from a lot more than 100M on the net places, the system can be augmented with 1st-celebration data from customers’ advertising and marketing methods rather of relying on 3rd-get together data that may perhaps be outdated and irrelevant.    

Insights and actions in seconds, not several hours 

With the potential to intelligently strategy, activate and measure campaigns in a solitary, unified and transformatively easy-to-use  platform, advertisers gain important time to target on promoting, not martech.  

The Quantcast System is frequently out there globally to enable models, agencies and publishers thrive on the open up web.  

Digital NOVA: Marketing in 2021 and Over and above 

Digital NOVA, offered by Quantcast on March 3 and 4th (regional virtual functions), contains participation by leading firms which includes Australian Lifestyle Tech, Bustle Electronic Team, Carat United states, Christie’s, Dentsu Media, Equifax, Forbes, Forward PMX, G-Star Uncooked, Hilton Accommodations, IMVU, Lloyds Banking Team, MediaCom, Microsoft, Reach plc, TD Financial institution, U of Digital, The Walt Disney Company, and Wavemaker. The speakers will engage in a dialogue around the recent condition of advertising, such as the stop of the third-get together cookies, walled gardens vs. open world-wide-web, and the great importance of knowledge privateness and consent, as nicely as discuss thoughts and methods for the business. Join Virtual NOVA in this article. 

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About Quantcast:  

Quantcast is an advertising and marketing technologies corporation and the creator of an progressive clever audience platform that empowers brands, agencies and publishers to know and increase their audiences on the internet. The Quantcast System, run by Ara™, a patented AI and machine learning engine, provides automated insights, promoting efficiency, and outcomes at scale to generate company development. Our remedies are leveling the participating in discipline for our buyers when it will come to efficiently achieving audiences on the net and encouraging them energy a thriving totally free and open world wide web for every person. Headquartered in San Francisco, Quantcast has been serving buyers about the entire world because 2006. Find out more at www.quantcast.com and follow us on LinkedIn, Twitter, Instagram, and Fb.